A very creative and witty title that says it all. Before I explain you why, close your eyes for a few minutes and think.
How a business book would be called purple cow, what does a cow has to do with business. It is so simple and obvious that it becomes difficult. This leads to something else we should think about... sometimes the answers we are looking for are a little far from our comfortable way of thinking and sometimes they are just a few step from us, some other they are inside us, we just need to see beyond that fence...
would you notice a caw with a black spot skin? would you say wow that's a cow!?!, no right? unless you have never seen a cow before, which hopefully it is not the case. however what if you see a purple cow... what would your reaction be? right? yes I know you got it now... in order to succeed in business or in life in general you must be the purple cow, that simple. How witty is to explain such a simple concept in such a creative way. And of course the book is full of great insights on how to become the purple cow. Enjoy!!! .. and don't forget to let me know your thoughts and how you found it useful.
Whom's this book for: you might think that this is really out of topic, a marketing book, however I find it an interesting and easy reading, to feed your intelligence while resting on a beautiful beach! I am sure if you are an inspiring marketer or an already affirmed one, you will enjoy it.
"If an audience doesn’t have the money to buy what you’re selling at the price you need to sell it for, you don’t have a market. If an audience doesn’t have the time to listen to and understand your pitch, you’ll be treated as if you were invisible. And if an audience takes the time to hear your pitch but decides they don’t want it ... well, you’re not going to get very far."
"Bottom line? • All the obvious targets are gone, so people aren’t likely to have easily solved problems. • Consumers are hard to reach because they ignore you. • Satisfied customers are less likely to tell their friends. The old rules don’t work so well any more. Marketing is dead. Long live marketing"
"The old rule was this: CREATE SAFE, ORDINARY PRODUCTS AND COMBINE THEM WITH GREAT MARKETING. The new rule is: CREATE REMARKABLE PRODUCTS THAT THE RIGHT PEOPLE SEEK OUTREAD MORE
The majority of consumers are happy. Stuck. Sold on what they’ve got. They’re not looking for a replacement, and they don’t like adapting to anything new. You don’t have the power to force them to. The only chance you have is to sell to people who like change, who like new stuff, who are actively looking for what it is you sell. Then you hope that the idea spreads, moving from the early adopters to the rest of the curve. After the early adopters embrace what you’re selling, they are the ones who will sell it to the early majority—not you. And they will sell it poorly. (Moore talks at length about moving through the rest of the curve. I highly recommend his book.) You must design a product that is remarkable"COLLAPSE